Friday, September 30, 2011

Come on VW, bring the beach buggy back


TRUE to tradition the best of a bunch of new baby Volkswagens is in fact a Skoda.

Germany's giant of the car industry spent ages teasing us with the up! - which for the sake of keeping our grammar school pedants happy I'm going to immediately rename Up - which finally kills off the firm's unloved Fox in favour of a proper, cleverly thought out city car contender. Five minutes later Skoda (a Volkswagen-owned company, don't forget) launched a startingly similar car called the Citigo, which I'll bet my shoes will be every bit as good as the Veedub but quite a bit cheaper. Shot, self, foot and so on.

What grabbed my attention though was an Up which probably won't be arriving in your nearest showroom any time soon, called the Buggy Up. In a nutshell, it is a bright orange beach buggy, and beach buggies are very cool. During last week's unseasonably warm weather I'd have loved to have one in the garage.

Think about it; in an instant VW's moved the Up from its natural habitat of Liverpool city centre on a grey Monday morning to some sun-kissed boulevard in California which probably only exists in the heads of marketing men and Beach Boys fans. I've always had a soft spot for them because they are in essence convertibles with added convertible-ness and rugged styling, which is why I think the beach buggies based on the old VW Beetle sold as well as they did in the Sixties.

Sure, I appreciate that in Britain you'll look stupid if you turn up to business meetings in Burscough in a bright orange beach buggy, soaked because it's raining yet again, but VW would daft not to at least try selling it to the Americans.

Then again, some enterprising Skoda employees would probably launch their own version five minutes later. Shot, self, foot...

No comments:

Post a Comment