Qoros to launch new saloon at Geneva

ANYONE remember our exclusive piece on the talented designer from Merseyside who landed a job helping a Chinese firm to create its latest cars?

Well, this is that company's first European model - the Qoros 3 saloon, which is being officially launched at the Geneva Motor Show next month.  The company hasn't given much indication of how much involvement Alex O'Brien, from Thornton, has had in the design, but did say it's the first in a series of a models which will draw on young automotive talent from across the globe.

A spokesperson for the company said: "The new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent, and has been developed with the support of internationally-renowned suppliers.

"Rapid expansion of the model range will be achieved thanks to an innovative modular vehicle architecture developed in-house at Qoros.  The clean, elegant styling direction – drawing heavily on contemporary European themes – has been developed to give all Qoros models an unmistakable brand identity."

Qoros, which is based in  Changshu, China but already has several facilities both over there and in Europe, says it is keen to launch a new model every six months.

For what it's worth I reckon it's not a bad looking car, and definitely better than its Chinese counterpart, the  Geely Emgrand EC7 which completely failed to win me over this time last year. What do you think?

Talented Alex has designs on your next new car

A MERSEYSIDE dad has spoken of his pride this week after his son landed a dream job designing a Chinese car company's latest models.

Jeff O'Brien, from Thornton, told Life On Cars that after impressing car industry executives with his design flair his son Alex has now jetted off to Shanghai to help design vehicles for Qoros, a joint Israeli-Chinese firm which will be launching its first cars in the UK next year.

Mr O'Brien said yesterday: "Alex's designing and sketching skills are out of this world, and after completing the car design course at the University of Coventry he impressed a lot of design executives for different companies, who all saw what he'd come up with and wanted to take a look. One of them was a manager at Qoros, who spoke to Alex and was absolutely delighted with him.

"Alex wanted to work with Qoros because it's a new company, and they're really keen to use some of his design skills in their models."

The model which former Manor High School pupil Alex created to conclude his design course, a sports car design aimed at supercar builders Bugatti (pictured above), attracted attention from car industry executives at an exhibition, used to showcase the UK's latest car design talent, held in Coventry last year. Father and son worked together on the car, with Jeff, a retired Craft, Design and Technology tutor, helping to fashion the wheels for the model of Alex's sports car design.

Although work commitments in Shanghai meant Alex was unavailable to speak to Life On Cars, a Qoros spokesperson said of its new range of cars: "Qoros is a fresh, new brand without legacy. It is driven by a passionate international team of expert designers, engineers and marketers who are united in their desire to develop sophisticated and highly individual products.

"The company is dedicated to meeting an ever-increasing demand for cars that are highly differentiated from other products within a crowded automotive marketplace. In addition to design that is both elegant and functional, Qoros products will be distinguished by a strong focus on state-of-the-art technology, with high levels of user-friendly in-car connectivity and vehicle safety standards which compare to the best in Europe."

The first Qoros car to be sold in the UK, an as-yet-unnamed four door saloon, will make its European debut at the Geneva Motorshow next March.

Is the writing on the wall for troubled Saab?

I BEGIN this week not with an intro, but a disturbing statistic. In December 2011 just eight of you treated yourselves to a brand new Saab.

That's not just the figure for a particular showroom or part of the north west, but for the whole of the country. I've refrained from writing too much about Saab's slow and painful demise until now because the story's a bit too soap opera even for this column, but unless a miracle of Lazarus proportions heads their way it's safe to say the Swedish firm is another motoring name consigned to the history books.

Which is a shame, because Saab made some cracking cars right up until their final dying moments, even if they did knock a few stinkers out along the way. They were a firm renowned for sticking their fingers up at the motoring establishment and insisting on doing things differently. Even when it annoyed the hell out of General Motors, their very boring and very American former owners.

How else do you explain efforts like the fabulous 99 Turbo, a quirky saloon renowned for its mid-range punch? Or that middle class icon, the original 900 Cabriolet? Admittedly, they weren't cars modelled on jet fighters (despite what the ads would have you believe) but nor were they automotive flotsam created by committees either.

My own favourites are the two generations of the 9-5, which disguised their humble Vauxhall origins to offer up their owners a masterclass in comfort and refinement.

Their killer problem was that 99% of the potential buyers decided they'd still rather have the BMW 5-Series instead, leaving the Saab to survive solely on its “at least it's not a BMW” appeal.

Saab could and should have flourished once it passed into independent ownership, but GM's insistence that nobody should have access to its technology has ruined any chances the Swedes had. There are all sorts of complicated reasons why the firm's Dutch owners have gone bust, but a big part of it was that General Motors vetoed any ideas of Beijing's car makers coming to the rescue in case the Detroit-funded tech underpinning today's Saabs fell victim to a bit of a Chinese takeaway.

Ford happily lets Indian-owned Jaguar use its technological know-how, and BMW grants MG's Chinese custodians the same privelige, but the idea of a Chinese firm getting GM's inside info via Saab just proved too much for the Americans.

Unless Saab is treated to a miracle which brings its UK sales above eight a month, I think the writing's on the wall.

Life On Cars has just enjoyed its best month ever, with the site being viewed more than 3,500 times in January! I'd like to say a big thank you to everyone who reads and enyoys this site and the column in The Champion (published each Wednesday).

If you've got a motoring story or event you'd like to share get in touch by sending an email to david.simister@hotmail.co.uk or leave a comment below.