THE sharply-crafted snout suggests a new BMW. The way the chrome-lipped windows meet the waistline has more than a hint of Lexus. And you’d be forgiven for mistaking that pert rear end for an Audi A5‘s.
But, believe it or not, this new arrival isn’t a BMW, Merc, Audi, Lexus or Jag. Despite having all the hallmarks of the luxury car establishment, this executive car contender comes from rather humbler origins.
It is a Kia.
The K9 - stop sniggering, Doctor Who fans - is the Korean company’s first ever rear-wheel-drive car, and while it’s obvious to see what they’ve been inspired by it also shows just how confident the firm’s become in recent years.
Mr Soon-Nam Lee, Director of Kia’s Overseas Marketing Group, said: “K9 is our first rear-wheel drive sedan, created without compromise in its design, driving performance and new technologies.
“K9 sets a whole new level of standards and values in the large sedan segment, and its design will be another Kia demonstration of our brand’s power to surprise.”
It’s just a shame that while the company’s clearly feeling confident it’s not yet ballsy enough to bring it to us Brits, who are some of the most notoriously brand-obsessed car buyers anywhere in the world. While I’ve no doubt Kia will sell shedloads of K9s in its home markets, how would it perform in a nation where the BMW 3-Series now outsells the Ford Mondeo?
While there aren’t any plans to sell the K9 anywhere in Europe, it does prove one thing. Never let it be said that the Korean car industry can’t come up with a good looking car!
No comments:
Post a Comment