Citroën's DS-branded line of luxury models is about to be joined by an off-roader, if this sveltly styled concept car is anything to go by.
I'm already a bit of a fan of the French firm's upmarket offerings - the rapid DS3 Racing in particular - but this latest offering, which will be officially unveiled at the Shanghai Motor Show, suggests the company is looking at grabbing a slice of the SUV cake too.
What the exact production version looks like, how much it costs and what'll it be like to drive remain as jobs for Citroën to sort out in the fullness of time, but there are one or two things I'm already sure of. Firstly, that - unlike the BMW X4 unveiled last week - it looks fabulous, although the company's claim it's got "a hynoptic stare" is just a tiny bit fatuous.
More importantly, it would be impossible for the company to make it worse than the last Citroën off-roader, the godawful C-Crosser.
Say bonjour, then, to the Citroën DS Wild Rubis...