Tuesday, February 22, 2011

Prepare to fire up the... MG 6


AN ICONIC name from Britain's motoring past is making a comeback - and no, it's not the old sports car currently in the Life On Cars garage either.

The MG 6 is the first all new car from MG, now in Chinese ownership, since the MGF sports car of 1995, but the latest model's a five-door hatchback which the company's hoping will bring a bit of upmarket cachet to the small car sector.

“This is a milestone day for the iconic MG brand and for the UK automotive industry. MG has begun the international launch of an all new model that has been designed and engineered here in the UK, for the global automotive market.”

“Currently we only build and sell the mid-engined MG TF sports car here in the UK, but we can now look forward to expanding the range of MG products,” Guy Jones, Sales and Marketing Director for MG Motor UK said.

MG is a fondly remembered name with British car lovers, and is best remembered for its MGA and MGB sports cars of the Fifties and Sixties, the MG Metro and Maestro hot hatches of the 1980s and more recently for taking on Mazda's MX-5 with its mid-engined MGF.

But the company, as part of MG Rover Group, went into administration in 2005 and is now owned by the Shanghai Automotive Industry Cooperation, who revived the badge on the MG 7, a revised and sportier version of the Rover 75, and the the MG TF, the latest version of the longstanding sports car. The Rover name, which was passed onto Ford by previous licence holders BMW, is now owned by Tata as part of its Jaguar Land Rover group.

The new model, a distant relation to the old Rover 75, is currently built by MG's owners in China but will be made in the UK later this year, and is powered by heavily updated versions of Rover's K-Series engines. The 6 is also expected to be followed by a smaller supermini, the MG 3, later this year.

It's a brave move into a tough market for MG's owners, but with a prestigious badge and patriotic appeal on its side the company might just pull it off.

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